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MAYBELLINE NEW YORK | FALSIES SURREAL MASCARA

MAYBELLINE NEW YORK | FALSIES SURREAL MASCARA

Project:

MAYBELLINE NEW YORK | FALSIES SURREAL MASCARA

Working with music video director Gregory Ohrel, we developed the surreal transformation of the New York City landscape where Gigi Hadid meets the avatar May May for Maybelline. We spearheaded the VFX for this spot highlighting the new Maybelline Falsies Surreal Extensions Mascara. Our responsibilities included designing and animating the digitally altered cityscape, the CG product demo, and compositing the animated avatar, May May.  We also assisted in creating the art and design of the print campaign for Falsies Surreals Extensions and Falsies Meta Black products.  

Print Design

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