Project:
Nickelodeon Super Bowl
Nickelodeon approached us to define the complete look for their presence at Super Bowl LII in Minneapolis. As a considerable undertaking, we designed everything from Nickelodeon's NFLX Activation that centered around and celebrated kids staying active to the event's logo, signage, merchandise, and much more.
Project:
NFL Experience Time Square
We had the opportunity to work directly with the NFL to create animated content that uniquely celebrates each of the 32 NFL teams. The animations ran as part of a broader interactive experience in New York's Times Square and on one of the more prominent screens in the area.
Project:
NATIONAL KIDNEY FOUNDATION SXSW
We teamed up with Berlin Cameron, Y&R, and the National Kidney Foundation to create the Heart Your Kidneys activation during SXSW in Austin, Texas. The activation was an awareness campaign that offered a tattoo parlor-inspired airstream, where visitors received temporary tattoos to educate visitors about the impact of kidney disease. The experience celebrates the idea that many organ donors and their recipients often commemorate the occasion by getting matching tattoos. The event also served as a hydration station for SXSW attendees. It included a graffiti wall where visitors could share personal messages around kidney health and awareness. The experience also included a microsite where people could learn more about kidney disease and donate to the National Kidney Foundation.
Project:
GOLDMAN SACHS
Goldman Sachs 10,000 Small Businesses program is an investment to help entrepreneurs create jobs and economic opportunities by providing greater access to education, capital, and business support services. To highlight the program launching in the state of Iowa, we teamed up with Forsman&Bodenfors to create an open-air storefront inspired by small-town general stores for Iowa's State Fair. The plot was located strategically along the Grand Concourse across from the stage set for Democratic Presidential Candidates to address fairgoers.
The storefront acted as a rotating popup where a revolving roster of Iowa small business scholars was prominently featured. Along the outside of the store was a large interactive string map of Iowa where fairgoers could make connections between the different counties and the participating small businesses. Large infographic posters informed passersby about the 10KSB program and its impact on small business. Directly off to the side of the store featured a large # structure featuring the program's slogan and a photo opportunity for fairgoers and Presidential Candidates.
Project:
AMERICAN FAMILY INSURANCE
Traveling to Madison, Wisconsin, we partnered with BBDO and Chute Gerdeman to create Dream Fearlessly, a live event for American Family Insurance. During the Superbowl, an ad ran encouraging people to tweet their dreams with the #DreamFearlessly.
During the game, we set up a social media team and a group of chalkboard artists at AmFam's Dream Bank. The team collected tweets, and the artists in real-time illustrated the submitted dreams as individual chalk art panels. We photographed each panel and tweeted the illustrated dream back to the dreamer live. After the Superbowl ended, we installed the completed chalk art overnight in the lobby of the AmFam headquarters as a surprise to the employees returning the following morning.