Project:
Nickelodeon Super Bowl
Nickelodeon approached us to define the complete look for their presence at Super Bowl LII in Minneapolis. As a considerable undertaking, we designed everything from Nickelodeon's NFLX Activation that centered around and celebrated kids staying active to the event's logo, signage, merchandise, and much more.
Project:
NFL Experience Time Square
We had the opportunity to work directly with the NFL to create animated content that uniquely celebrates each of the 32 NFL teams. The animations ran as part of a broader interactive experience in New York's Times Square and on one of the more prominent screens in the area.
Project:
NATIONAL KIDNEY FOUNDATION SXSW
We teamed up with Berlin Cameron, Y&R, and the National Kidney Foundation to create the Heart Your Kidneys activation during SXSW in Austin, Texas. The activation was an awareness campaign that offered a tattoo parlor-inspired airstream, where visitors received temporary tattoos to educate visitors about the impact of kidney disease. The experience celebrates the idea that many organ donors and their recipients often commemorate the occasion by getting matching tattoos. The event also served as a hydration station for SXSW attendees. It included a graffiti wall where visitors could share personal messages around kidney health and awareness. The experience also included a microsite where people could learn more about kidney disease and donate to the National Kidney Foundation.