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Nick at Nite - Supercut

Nick at Nite - Supercut

Nick at Nite - Supercut

Nick@Nite | FRIENDS - PIVOT

Nick@Nite | GOLDBERGS - 1980

Nick@Nite | GEORGE LOPEZ - ACCIDENT AMY

Project:
Nick @ Nite Identity Rebrand

Our friends at Nickelodeon approached us to pitch an identity rebrand for the classic nighttime programming block Nick@Nite. The goal? Refresh the network block's look for a more social-media-conscious audience and connect them with its content. After much exploration, we created a light-hearted GIF-like art direction by combining practical fabricated elements with live-action vignettes and animated cel flourishes that celebrate iconic moments from each of their syndicated sitcoms. They loved the idea and awarded us the rebrand, which became a labor of love where we came up with each concept, fabricated all of the props, and shot and animated each vignette. Our rebrand redefined the look of the on-air programming and extended to the block's online and social presence.

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