Our friends at Nickelodeon approached us to pitch an identity rebrand for the classic nighttime programming block Nick@Nite. The goal? Refresh the network block's look for a more social-media-conscious audience and connect them with its content. After much exploration, we created a light-hearted GIF-like art direction by combining practical fabricated elements with live-action vignettes and animated cel flourishes that celebrate iconic moments from each of their syndicated sitcoms. They loved the idea and awarded us the rebrand, which became a labor of love where we came up with each concept, fabricated all of the props, and shot and animated each vignette. Our rebrand redefined the look of the on-air programming and extended to the block's online and social presence.